COLUMBIA - FAX-4-FLEECES

Most of what felt cutting edge in 1991 is obsolete now. But Columbia’s timeless Helvetia fleece is still going strong. For the 35-year anniversary, we gave people the chance to get the 90’s fleece free if they ordered it the 90’s way… by fax.

Creators like @keneurich amplified the campaign by attempting to track down a working fax machine.

Agency - adam&eve\TBWA

Creatives - Mike Whiteside & Ben Robinson

Creative Directors - Will Cottam & James Crosby

CCOs - Ant Nelson & Mike Sutherland
Design - Scott Silvey