WOMENS AID
WOMENS AID - LOOK AT ME
It’s easy to ignore the signs of domestic violence. But we have to pay attention the problem to stop it.
Our digital outdoor ads demonstrated this using facial recognition tech. When you looked at the woman onscreen, her cuts and bruises began to heal.
The campaign was covered in news around the world, reaching over 300 million people in 20 countries.
Agency - WCRS
Creatives - Mike Whiteside & Ben Robinson
ECDs - Ross Neil & Billy Faithfull
Tech stuff - Dino Burbidge
Photographer - Rankin