IAMS - WAYLON

59% of America’s dogs are overweight. It causes health issues which prevent them from doing what they love, and shortens their lives.

So on Thanksgiving, America’s national day of overeating, IAMS put dog obesity in the spotlight by hijacking the Thanksgiving Day parade. A dog balloon was so overweight it got stuck between two skyscrapers and couldn’t join the others.

The balloon was based on a real US dog called Waylon, who IAMS helped to lose weight.

Agency - adam&eveDDB

Creatives - Mike Whiteside & Ben Robinson

Creative Directors - Molly Wilkof & Paul Knott

ECD’s - Ant Nelson & Mike Sutherland

CCO - Rick Brim

Producer - Jaki Jo Hannah, Brooke Lagana, Joel Wilson

Activation & film - Glue Society

Content film director - Jeff P. Andrew

Photographer - Peter Funch