COLUMBIA - ENGINEERED FOR WHATEVER

Once an irreverent, funny brand, Columbia had spent recent years stuck in the wilderness of lifestyle advertising - people smiling on mountains, etc. But the truth is there’s more to scream at than smile about; Mother Nature can be a real motherfucker. Our pitch-winning brand idea ‘Engineered for Whatever’ says that no matter what the outdoors throws at you, Columbia Sportswear is tested to withstand the worst.