COLUMBIA 2
COLUMBIA - NATURE CALLS
Columbia Sportswear makes the shittiest parts of nature a bit easier to enjoy. We didn’t have the budget to say that in the Super Bowl ad break, so instead of creating a Big Game ad, we created a Big Game beer: Nature Calls - the world’s first beer brewed with bear poop.
The bear poop was collected from a trail in Montana, and made delicious and safe to drink by Breakside Brewery.
The campaign kicked off with The Big Game’s Shittiest Beer Ad, packed with ringing endorsements from NFL stars which we bought for peanuts on celebrity message site Cameo.
Agency - adam&eve\TBWA
Creatives - Mike Whiteside & Ben Robinson
Creative Directors - Will Cottam & James Crosby
CCOs - Ant Nelson & Mike Sutherland
Producer - Kal Parmar
Design - Scott Silvey
Director - Tim Bullock
