COLUMBIA - NATURE CALLS

Columbia Sportswear enables you to enjoy nature’s shittiest parts. So when America settled indoors to watch Super Bowl 60, we gave them a taste of the outdoors with Nature Calls: a real life beer brewed with real life bear poo.

Brewed by Breakside Brewery.

The campaign kicked off with The Big Game’s Shittiest Beer Ad, packed with endorsements from former NFL stars, but booked on Cameo instead of for millions.

Agency - adam&eve\TBWA

Creatives - Mike Whiteside & Ben Robinson

Creative Directors - Will Cottam & James Crosby

CCOs - Ant Nelson & Mike Sutherland

Producer - Kal Parmar

Design - Scott Silvey

Director - Tim Bullock

Editor - Art Jones