COLUMBIA - NATURE CALLS

Super Bowl Sunday: when even people who love the outdoors are staying in to watch the game and get drunk. So to give them a taste of the outdoors they’re missing, Columbia created Nature Calls: a beer brewed with bear poo.

CASE FILM

While other brands were spending $5million on getting one NFL player to endorse their beers, we spent roughly $5 on one million ex-NFL players via celebrity message site, Cameo.

FILM

We tricked people on the street into ingesting bear faeces.

TASTE TEST CLIPS

And everyone who took part in the competition got to come to Columbia’s Super Bowl viewing party, where they felt affection for the brand and drank a lot of bear poo.

IMAGES

Agency - adam&eveDDB

Creatives - Mike Whiteside & Ben Robinson

Creative Directors - Will Cottam & James Crosby

CCOs - Rick Brim, Ant Nelson & Mike Sutherland

Producer - ??????????????????

Director - ???????????

Design - Scott Silvey